Tourism Australia’s push into virtual reality pays real life dividends with 64% higher engagement

April 27, 2016 9:44

Tourism’s Australia’s push into VR and 360 advertising on Facebook has paid immediate dividends with the number of Americans intending to visit jumping significantly on the back of the launch of the campaign.

Ronson says VR push has been a huge success

Ronson: Using Facebook as a platform for the 360 ads has lifted engagement to new levels

The innovative videos allow people to experience Australia via VR using Google Goggles or other VR devices, launched in New York on Australia Day.

Since the campaign launch there has been more than 10 million views of the broadcast ad and the 360 films, and a 64% increase in engagement on Australia.com, with time on site averaging more than eight minutes.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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