Dentsu Aegis Network to offer total ecommerce solutions through Dentsu Commerce
Dentsu Aegis Network (DAN) ANZ has launched a specialised commerce team in a move to offer clients total ecommerce solutions.
Dentsu Commerce will provide services for every customer touchpoint with a brand, bringing the capabilities of the network together through one integrated team.
Angela Tangas, CEO of DAN ANZ, noted that demand for ecommerce solution is at a high due to the pandemic.
“Online shopping has rapidly grown over the last few years, however 2020 has undeniably accelerated the rate of change. Many businesses have needed to play catch-up and rapidly build an ecommerce solution in response to COVID-19.
If only the could actually deliver what they’d say, perhaps I’d believe this.
Plus suing your clients isn’t very nice now is it.
How about focusing on what you’re supposed to be … a media agency. DAN always trying to be something more than it is when it can’t even get the fundamentals of media planning right.
Dentsu don’t have this type of expertise internally, they can try and pull people from the performance media agencies, but they don’t have the experience or expertise.
– Ex DAN Employee
Sounds like you weren’t very inquisitive when you were at DAN. The capabilities definitely do exist and the case studies prove that…
You do realise that DAN is a collection of 25 agencies, 3 of which being “media”? Trying to solve clients problems isn’t always about 3+ reach champ….
What about updating your information about Dentsu Group and their expertise? ?
Care to share some of these AU specific case studies?
https://www.dentsuaegisnetwork.com/au/en/our-latest-thinking/dentsu-commerce
bottom of the page….
A brand refresh, a new ecomm website, a GMP upgrade and a social media campaign.
Can DAN develop creative, build websites, run media campaigns, use the Google Marketing stack, yes… but so can every competing agency.
DAN in AU have limited marketplace experience and aside from Google and Facebook have very limited exposure to the other global partnerships listed above.
Dentsu is made up of independent silos most on management buy outs, often competing for the same work. For example, Salesforce and Adobe sitting in the same group – great to see how that is going to work. Besides, most of the capabilities are light on. Mass redundancies and a disfunctional organisation.