Dentsu ANZ consolidates Isobar as staff join Merkle and new brand BWM Isobar
Merkle Australia is now Dentsu Group’s lead CXM brand as part of the ongoing “simplification” of its Australian capabilities base, with the latest move meaning Isobar will no longer exist as a standalone entity.
The Isobar name will instead be folded into creative agency BWM Dentsu to create ‘BWM Isobar’, with Isobar’s creative staff to join the new brand as CX staff shift across to Merkle. No roles are expected to be cut as a result of the moves Mumbrella understands.
The latest changes follow significant consolidation of operations at the group in January which saw Amicus Digital, Davanti Australia, DWA and Gyro brought together as part of Merkle Australia.
