Dentsu Australia partners with Thorndyke for DOOH activity verification

July 16, 2021 10:27

Dentsu Australia has partnered with Thorndyke to independently verify its Digital Out-Of-Home (DOOH) activity across all Dentsu agencies for the Australian market.

Programmatic DOOH has been a key talking point over the past 12 months, driving digitisation across OOH as the demand for more transparency across the channel increases.

Emma Hegg, head of outdoor for Dentsu and Jason Cooper, MD of Thorndyke

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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