Dentsu Creative launches new platform for Toyota Genuine Service

Kalila Welch

September 8, 2022 10:49

Toyota Australia is celebrating the milestone moments of car ownership in the first work created for the company’s car maintenance brand Toyota Genuine Service under Dentsu’s newly consolidated creative offering, Dentsu Creative.

The Toyota creative and media accounts were handed to Publicis Group in 2021, with creative agency Saatchi & Saatchi to lead brand and select product portfolios, alongside BWM Dentsu, which held onto the brand’s retail work, with HERO also added to the creative roster for select product portfolios. Dentsu first took on the Toyota retail account after acquiring Oddfellows in 2014.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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