Dentsu Japan props up group, job cuts to come after big APAC revenue declines

Dentsu’s Japanese business achieved record-high net revenue in Q2 2025, however other markets have faced considerable declines, including APAC which suffered a 12.7% drop in organic revenue.

The group’s leadership took responsibility for the dire international result and is preparing a wave of cost-cutting, with plans to slash 3400 jobs, or 8% of the non-Japan workforce.

Australia — where CEO Patricio de Matteis has been pushed out in favour of NZ boss Rob Harvey — was named and shamed as one of the worst performers with “less than -10%” organic growth.