McDonald’s split: Longest client-agency partnership in Australian advertising comes to an end
McDonald’s Australia will part ways with its creative agency partner DDB Group Sydney at the end of 2025, Mumbrella can reveal.
It marks the end of the longest current client-agency partnership in Australian advertising, with DDB Group Sydney having serviced the account for 54 years.
Someone is not a fan of DDB…they got the knife when someone was at Westpac too!! No Happy Meal for you!!
“Recently appointed CMO”…..say no more.
Marketing history will show that the C in CMO is more likely to represent ‘Change’ – and the arrival of a new CMO is the red flag for any and all incumbent agencies.
Lots of people stand to potentially lose jobs and livelihoods over this decision, perhaps a little decorum and empathy is required?
So much senior talent has been shed from DDB already, now this and lots of industry whispers about another major account – what is going on at DDB Sydney?
Yangoona vs Yagoona. I only ate at the latter.
Thanks JG. Appreciate the correction!
A CMO dismissing the same agency on two major accounts in one year?
Must surely be a record.