Dentsu Mitchell lands UNIQLO media business as retailer looks to digital

May 30, 2017 3:45

International retail fashion outlet UNIQLO has handed its Australian media account to Dentsu Mitchell as the brand increases its focus on e-commerce and digital platforms.

The move sees Dentsu Mitchell add to its retail clients with UNIQLO joining other brands including The Good Guys, Carpet Call and Cash Converters.

UNIQLO marketing director Tracey Lang said the decision to hand the business to Dentsu Mitchell was based on the agency’s strength in digital.

“We are focusing more on digital and are excited to be partnering with Dentsu Mitchell who have strengths in this area along with traditional media to expand our footprint in Australia,” Lang said.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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