Dentsu Queensland retains Lottery Corporation account
Dentsu Queensland has retained The Lottery Corporation’s media account, marking the continuation of a 14-year partnership.
Announced on Monday morning, the contract has been extended for another three years.
Dentsu Queensland’s remit includes media strategy, planning, investment, and optimisation. The partnership has been described as the “foundation of the agency” over the past decade.
“Our partnership with The Lottery Corporation, and its portfolio of household name brands like Powerball, Oz Lotto and Keno, is one that has stood the test of time,” Chris Ernst, managing director of Dentsu Queensland, said in a media release.
“Together we’ve done some fantastic strategic work over the years, however it’s our connection as people and organisations that I’m most proud of, and I believe sets a great example for our industry.”
He said the partnership is built off common values and a shared sense of purpose, “which is incredibly powerful when combined”.
The Lottery Corporation’s general manager of marketing, Ben Johnson, agreed, adding: “Our longstanding partnership with dentsu Queensland reflects the strength of their strategic capability and deep understanding of our brands and customers.”
He said it is built on trust, shared ambition, and a mutual commitment to “evolving together”.
Just last week, the agency facilitated a partnership between The Lottery Corporation’s Keno and Vinyl Group’s Rolling Stone to launch Local Legends, an activation spotlighting Australia’s pub-based live music scene.
According to the release, the agency is one of the country’s “leading integrated agency offerings” with “double-digital revenue growth”.
Other recent client wins including Tourism Whitsundays and Auda. Dentsu Queensland’s wider client portfolio includes Tourism and Events Queensland, Good Drinks Australia, Tourism Tropical North Queensland, McCormick Foods, Great Southern Bank, and more.
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