Dentsu shakes up media buying, with Ashley Earnshaw appointed chief investment officer of Amplifi
The Dentsu Aegis Network will change how it buys media with media investment now being centralised through Amplifi.
The shake-up will see current chief investment officer of Carat, Ashley Earnshaw, now leading the investment team at Amplifi.
A chief investment officer and a head of investment – both reporting to the same person. That’ll last…
It hasn’t. Greg is leaving.