Dentsu X opens Sydney office following global Jaguar Land Rover account win

Dentsu Aegis Network’s Dentsu X – formerly Dentsu Mitchell – has expanded its local footprint after winning the Jaguar Land Rover global media account.

Jaguar Land Rover announced a review of its media agency arrangements last year just days after it pulled its digital advertising in the UK follwoing an investigation which revealed its ads could be indirectly funding Islamic extremists amongst other groups.

Jaguar Land Rover’s media buying will now sit within the Dentsu Aegis Network