Dentsu’s ‘Reading the Room’ survey to help marketers, brands gain insights around RBA decision days
Dentsu wants to help marketers be more agile in their thinking, launching a new proprietary intelligence report to help businesses better understand quickly changing consumer sentiments.
The inaugural ‘Reading the Room’ survey uncovered key consumer segments that demonstrate how Australians are responding to concerns around the economy and the cost of living and identify they different ways in which consumers behave.
These segments – the Rich & Ready, the Bet Hedgers, the Wealthy & Unwise, the Suffering & Scared, and those Living for Today – are all responding to announcements like the Reserve Bank of Australia cash rate decision which lands on the first Tuesday of the month in different ways and dentsu’s ‘Reading the Room’ survey is a tool designed to read between the doom and gloom of news headlines.
