Despite Tingle mishap, Carlton is MADC client of the year
Despite a debacle which saw Clemenger BBDO’s “Tingle” work for Carlton Draught banned by the client as too risque, Carlton & United Breweries was named as client of the year at the Melbourne Advertising And Design Club Awards on Friday night.
And Clemenger BBDO Melbourne’s ‘s rocket powered rubber chicken “Dry Dreams” campaign for Carlton Dry was named best in show.
The campaign -which has since had its endline toned down from “Dry Dreams” to “Live the Dream” featured beer drinkers chatting about their madcap fantasies, which also included tank skeet shooting and elephant showjumping.
