Destination NSW, Big4, News Corp, Taronga Zoo and more join the Mumbrella Travel Marketing Summit

February 15, 2018 9:21

Destination NSW CEO, Sandra Chipchase, will speak at the Mumbrella Travel Marketing Summit on the panel discussing regional dispersal of tourists. She’ll join another newly announced industry leader, marketing and sales head for Big4 Holiday Parks of Australia, Campbell Davies.

Destination NSW’s Sandra Chipchase will join Big4’s Campbell Davies talking about regional dispersal of tourists

Regional tourism was recently given a big push by the Tourism Australia Super Bowl commercial starring Chris Hemsworth and Danny McBride. Chipchase and Davies will discuss the marketing strategies they are using to lead both domestic and international tourists out of the big cities and into the country areas, addressing whether they have worked so far and what more can be done.

The Mumbrella Travel Marketing Summit takes place on April 12 in Sydney with tickets available here.

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Damian Francis

I take care of the operations and subscription content at Unmade. I was previously head of content at Mumbrella and prior to that, editor of AdNews. I have been a journalist since 2004.