Destination NSW’s PR director joins Virgin Australia

October 23, 2024 8:52

Virgin Australia has nabbed Destination NSW’s director of PR, Kristy Meudell, as its new head of consumer PR and social.

Highly regarded in the tourism and travel industry, Meudell joins the airline with over 15 years experience developing PR and comms for leading destinations and events including Las Vegas, California, Rocky Mountaineer, New South Wales, and Vivid Sydney.

She has spent nearly six years at Destination NSW, leading global PR, earned media and influencer strategies.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.