Destination NSW’s PR director joins Virgin Australia
Virgin Australia has nabbed Destination NSW’s director of PR, Kristy Meudell, as its new head of consumer PR and social.
Highly regarded in the tourism and travel industry, Meudell joins the airline with over 15 years experience developing PR and comms for leading destinations and events including Las Vegas, California, Rocky Mountaineer, New South Wales, and Vivid Sydney.
She has spent nearly six years at Destination NSW, leading global PR, earned media and influencer strategies.
In her new role, Meudell will be responsible for evolving the consumer communications strategy across earned and social channels, to drive commercial outcomes for both the airline and Velocity program.
She will work closely with Virgin’s wider marketing and comms team, playing a key role in shaping the future of consumer engagement.
“We are excited to welcome Kristy to Virgin Australia at such a pivotal time for the airline,” said the airline’s chief marketing officer, Libby Minogue.
“Her track record of producing innovative PR and social strategies that captivate consumers aligns perfectly with our vision as we continue to enhance the Virgin Australia experience.”
Of her appointment, Meudell said: “I am excited to join Virgin Australia and be part of a team with such a strong commitment to customer excellence and innovation.
“I look forward to contributing to the brand’s next chapter and creating memorable experiences for Virgin Australia’s loyal passengers.”
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