Dettol launches new ads for disinfectant wipes in midst of pandemic

Cleaning and disinfectant brand Dettol is promoting its new Biodegradable and Compostable Disinfectant Wipes as Australia continues to grapple with the COVID-19 pandemic.

The ad doesn’t directly reference the disease, however the brand did note it has become one of the most sought after, indispensable and trusted brands during the pandemic in a release about the campaign.

The ad makes no direct implication the wipes are effective against COVID-19, as there have not yet been studies on various disinfectant brands’ efficacy in this area.