Crazy cat lady and glow in the dark girl push home Devondale message
Two new ads for Devondale’s long life milk show the harmful effects of not using the product. Once suggests milk with preservatives can make you glow in the dark, while the other hints at the downside of borrowing milk from a neighbour.
One ad features a glowing schoolgirl reading a book in the dark.
The second ad – ‘Crazy Cat Lady’ – features a woman at home with dozens of cats who are lapping milk out of the bottle when a neighbour turns up with an empty jug. It closes with the tagline for Devondale long-life milk, “Always keep one in the fridge”.
Awesome, love them.
https://www.youtube.com/watch?v=i1KUoS3mmvM
Ask anyone who grew up in the Uk in the 80s if they ever had READY BREK GLOW and they might well smile nostalgically, or say they loved or hated the stuff. #loved in fact, we used to say all the time ‘I’d better get glowing to school’; it entered the vernacular
So charmingly innocent the ‘central heating for kids’ and positive spin on ‘glow’ – now i’m off to see if I can buy me some Ready Brek off a UK importer’s website
Where can I get one of those door bells?
Wow – what a creative breath of fresh air – add in the butter execution, and three of the best ads this year.