Diageo Australia makes Adam Ballesty head of marketing and innovation

Ballesty

Diageo Australia has made Adam Ballesty its new marketing and innovation director following Matt Bruhn’s promotion to global brand director of Smirnoff.

Ballesty was marketing manager for Diageo’s white spirits brands for two years and has had a four month secondment in his new role following Bruhn’s departure in October.

Diageo Australia managing director Tim Salt said since assuming the role Ballesty has set out a clear vision for the marketing team and reshaped the team in alignment with that vision.Under Ballesty’s direction, the structure of the marketing department has changed from a focus on the categories of white spirits, rum and whiskey, to the customer segments of luxury, independence and next generation.