Diageo’s Matt Bruhn promoted to global Smirnoff role

Tim Burrowes

September 6, 2013 12:55

Diageo Australia’s marketing and innovation director Matt Bruhn has been promoted to global brand director of Smirnoff, opening up one of Australia’s most high profile marketing jobs.

Bruhn has been leading a marketing team of 50 along with a roster of agencies including Leo Burnett, Iris, Zoo Republic, Traffik, Ikon Communications and One Green Bean.

Bruhn told Mumbrella: “I’m really happy that we’ve put out work that is of global quality. Our agency partnerships are super crucial to us.

“We feel we have managed to create a culture where we don’t have a master-servant relationship. It’s just one group of people trying to create something significant.”

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.