Dianomi takes advertising sales duties for the ASX website from Yahoo7

Miranda Ward

December 12, 2015 7:11

Independent financial content marketing business Dianomi has won the contract for the sale of display advertising on the Australian Securities Exchange website from Yahoo7.

The new arrangements come into effect from December 21 with all advertising on the ASX website, with Dianomi set to make ad slots available programmatically.

Julian Peterson, sales and marketing director APAC of Dianomi, said in a statement: “We’re really looking forward to representing the ASX site exclusively. ASX has been an invaluable addition to our financial publisher network and now we can deliver even better ROI to our advertisers along with higher revenues to ASX.”

Natalie Lockwood, general manager of marketing of ASX, said in a statement: “As one of the world’s leading exchanges, ASX is home to more than 6.7 million share owners in over 2,200 listed companies.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.