Optus media pitch looks set to stall as telco’s top marketer Vicki Brady defects to Telstra
Departed: Brady
Optus has lost its marketing boss Vicky Brady to rivals Telstra with the telco in the final throes of deciding its marketing roster, Mumbrella can reveal.
Brady, who has been with the telco and parent company Singtel since 1997, took the role of managing director marketing and product in April. She is set to take the role of group managing director of consumer for Telstra retail.
It is thought her departure may stall the media agency side of a six-month pitch, which is a shoot-out between UM and incumbent Starcom, as she was one of the key decision makers.
Yay! even more drawn out process..
“Brady, who has been with the telco and parent company Singtel since 1997”
What is happening over there?
A massive loss for Optus and a clear vote of confidence in Telstra. Optus haven’t been TV-led for about two years, but the agency shake-up will hopefully be interesting. Eventually.
Here we go again.
Singtel Optus’ history of agency pitching is cynical and farcical. They waste thousands of hours of agency time, put jobs and livelihoods at stake with no consideration for the people involved
Unless I’m mistaken, the Virgin Mobile (also owned by Singtel/Optus) pitch is also still ongoing, half a year or so after it started.
The agencies involved need to show some backbone and push back and the industry should take a stand
Good luck @ Telstra – she will have her work cut out for her over there!!
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