Dick Smith launches model rocket in retail promotion with Intel
Dick Smith has launched an online campaign as part of a local push to promote Intel’s global competition to win a trip to the edge of space.
Intel has tied up with Dick Smith as its retail partner in Australia and New Zealand, with the retailer launching a competition called TurboBoost Touchdown which involves firing off a model rocket and asking consumers to guess its landing spot.
Another game from Soap that lacks an idea around it.
How does this help to broaden the appeal of Dick Smith beyond being a destination for tech geeks wanted electronic gadgets for their home electronics projects (ie home-built rockets) which it seems was the goal of their re-branding over the past couple of years?
I thought the idea was pretty simple. We fire 15 rockets into space, you try and guess where they land. I take it you won’t be plotting a point JB?
Dick, I think it broadens the appeal of your brand by showing consumers the Dick likes to have fun. We’re not asking anyone to make a rocket or even launch one. We’re asking people to guess where a rocket lands and then talk about it, and then come back and do it the next day… and they are.
And Lee is very approachable.
Ha! What a pisser! Having fun with brands, that’s what the internet’s for innit? That’s what we reckon anyway.