Diet Coke gets smoochy with ‘One calorie burnt in a moment…’ campaign
Coca-cola has launched a campaign for its Diet Coke brand that target women with the new line, “One calorie burnt in a moment”.
The campaign, created by Ogilvy with comms strategy by Naked, is running out of home, including changing room and toilet signage, highlighting how calories can be burned by wriggling into a pair of jeans or running to the toilet in heels.
Print, digital and tactical advertising will run in support.
Pamela Wyatt, marketing manager at Diet Coke, said: “The campaign is designed to remind women of the Diet Coke low-calorie benefits, communicating its relevance in a healthy, well-rounded lifestyle for all young women.”
The campaign comes two months after the launch of Coca-Cola’s successful ‘Share a Coke offensive that launched at the end of September.
Credits:
- PR: One Green Bean
- Media: Ikon Communications
- Creative: Ogilvy
- Communications Strategy: Naked Communications
