Diet Coke gets smoochy with ‘One calorie burnt in a moment…’ campaign
Coca-cola has launched a campaign for its Diet Coke brand that target women with the new line, “One calorie burnt in a moment”.
The campaign, created by Ogilvy with comms strategy by Naked, is running out of home, including changing room and toilet signage, highlighting how calories can be burned by wriggling into a pair of jeans or running to the toilet in heels.
Print, digital and tactical advertising will run in support.
