Dig secures a2 Milk’s social media and content account
Creative agency Dig has been appointed a2 Milk’s social media and content agency following a competitive pitch process.
This follows a successful year for Dig, having won Australian Pork, Bulla, and Bendigo Bank in the last year.
Dig CSO Pete Cerny said it’s exciting to be partnering with the team at the a2 Milk Company to build on the Tough Tummies campaign.
“It is an incredible brand with a real point of difference, and we look forward to elevating that difference through a2 Milk’s digital and social content experience,” Cerny said.
The a2 Milk Company ANZ head of marketing Lou Tomkins added: “A2MC continues to pioneer the science and research to bring milk that naturally contains only the A2 protein and no A1 to as many people as possible. Leveraging the power of social channels to tell the a2 Milk® story is a critical enabler of future growth.
“Dig were able to demonstrate that they clearly understand our business objectives and opportunities we have and showed that they can deliver through their combination of strategic solutions, backed by an experienced team.”
Dig’s current client database includes RACV, Mitre 10, Australian Liquor Marketers, 3M, McCain, Mondelez and more.
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