Digital ad spend growth dips to single figures for first time in 18 years

June 24, 2019 10:23

Digital ad spend is set to grow by 7.5% this year, the first time growth has been in the single figures since 2001. The latest forecast has been issued by Magna, IPG Mediabrands’ media intelligence and investment division.

Magna also predicts local ad spend will grow by 2.5% this year (less than half of 2018’s 5.3%) to $17bn, and 3.4% in 2020 to $17.6bn.

MD Victor Corones

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Brittney Rigby

Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.

Topics

ad spend advertising economy advertising market digital advertising Magna Victor Corones

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Digital ad spend growth dips to single figures for first time in 18 years

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