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Digital advertising surges in Q4, grows 2% in CY20 despite pandemic

February 23, 2021 8:54

Investment in digital advertising continues to lead the way in terms of Australia’s post-COVID recovery after a tough 2020, with Q4 of 2020 recording 20.3% growth year-on-year to $2.935 billion.

According to the latest IAB Australia Online Advertising Expenditure Report (OAER), Q4 also saw a 29.7% increase in investment compared to the prior quarter.

Significantly, too, total investment in digital advertising for the calendar year 2020 (CY2020) actually grew, despite the pandemic, up 2% on CY2019 to reach $9.5 billion.

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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

Topics
ad spend digital Gai Le Roy IAB IAB Australia OAER online Online Advertising Expenditure Report
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