Digital agency First wins Sukin’s live pitch at Mumbrella360

Digital agency, First, has won a live pitch to work with natural skincare label Sukin at Mumbrella360.

The agency’s head of operations, Matthew Ware, pitched a campaign to Sukin’s marketing director Tina Randello and Adam Ferrier from the brand’s creative agency Thinkerbell, which involved leveraging voice activation technology to create a Sukin brand experience at home and in-store.

Sukin’s brief to the agencies asked them to get consumers to make the switch to natural products, based on the insight that while 50 per cent of Australian women stated they prefer to use natural skin care products, however it only forms 20 percent of skin care sales. The proposed strategies also had to explain to consumers what natural skincare is, and prove that natural products work as well as synthetic. Sukin was also looking to further its penetration into the US.