Digital industry association AIMIA seeks to be wound up after going into administration
One of the major industry associations AIMIA is set to be wound up after failing to raise enough money from members to make it viable.
AIMIA, which represents agencies in the digital industry and was founded in 1992, is understood to have issued its four staff with redundancy notices this morning, and is set to ask members to close it down at a special meeting on December 21.
However, it is still set to go ahead with the AIMIA Awards on March 31 next year, with judging already underway.
It is understood the board had sought a potential merger of the group with both the Internet Industry Association and the Interactive Advertising Bureau (IAB), although neither appears to have been fruitful.
To all the people that supported AIMIA over the years, lets go out with one hell of a bang at the final awards night.
Sad, a lot of Associations are in trouble and some have already gone
sad news, good network and great people. all the best.
‘It wasn’t successful, but it still delivered awards’ is a fitting send off.
More member-based not-for profits will fall by the wayside in 2016.
Too many associations, not enough members.
Guess which will be next.
I agree, Sal – AIMIA did a great job when no one else was thinking digital. That will be some party.
Woah! I had no idea this existed till now!
We have been involved in web development for over 15 years. I guess a lot of us non-advertising ‘digital agencies’ joined AWIA – Australian Web Industry Association – ironically AWIA’s FB page has led me to this article.
I would have to say their QLD branch was one of the few associations I actually got involved with and it was a great platform for a heap of my early industry connections/friends. I used to pay my membership fees when I was based in Brisbane but when I moved I stayed connected with them by social media but did stop supporting them financially years ago.
I do think AWIA has gained a lot of traction but AIMIA did do some amazing events, farewell and thanks for all the friends!
The logo says AIMIA, however the writing underneath says: ‘The digital industry association of Australia’.
Why doesn’t it say ‘Australian Interactive Media Industry Association’, aka; AIMIA?
Other than that, good luck to the folks involved and may your awards night be a productive and fun night.
Sad end for the people who put a lot of work in over the years.
Wow, AIMIA will be missed. At its best it was a great netwroking & info/education source. It put on terrific events and conferences – V21 is one of the best 1-day events i’ve been to. Hope that it can continue but no doubt would struggle to stand alone.
One thing though… AIMIA offered a deal in June of this year to entice new members. From memory the deal was something like {“join up & receive $XXX of free training courses”. Whjat’s going to happen to the people who signed up based on that deal? Have they done their dough on 6-months worth of their membership, plus the training courses if they hadn’t already taken them?
Sadly it’s a sign of the times for member based organisations. The true cost of the loss of AIMIA and others like it will come when there are no more of these groups left.
Given both the internet and “interactive advertising” are now mainstream, maybe The Communications Council might have been a landing place but I guess they don’t need another mill-stone around their neck either.
The market always
Always a shame to see something like this happen. A sad day for all those involved.