F.Y.I.

Digital radio sales surpass CRA’s forecast

April 2, 2012 10:05

Sales for digital radios has exceeded Commercial Radio Australia’s forecast with devices for the October 2011 – January 2012 quarter greater than 180,000 units.

The announcement:

Official data relating to digital radio broadcasts in Australia was released by Commercial Radio Australia (CRA) today in the Digital Radio Industry Report 2012, showing the technology is tracking ahead of forecast, with 1.2 million* people listening to digital radio in an average week, in the five state metropolitan capitals of Sydney, Melbourne, Brisbane, Perth and Adelaide and close to 800,000** digital radios sold.

Over the Christmas 2011 and New Year 2012 period, Digital radio sales recorded the highest jump to date, with a total of 180,546 devices sold between Oct 2011– Jan 2012. These sales figures are outperforming the original forecast and have prompted an update to the PwC Forecast for Digital Radio Adoption. The PwC report now shows household penetration of DAB+ digital radio is forecast to reach 16% by December 2013 and 18% by June 2014***.

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