DigitasLBi reverts to original company name, Digitas

Publicis Groupe’s marketing and technology agency DigitasLBi will rebrand to simply Digitas, in a move the company says signals its unification.

DigitasLBi was born in 2013 following the merger between Digitas and LBi (Lost Boys International). The rebrand back to Digitas will coincide with a new global brand proposition: “Creating better ways to connect with people through Truth. Connection. Wonder.” 

The name change and new brand proposition is all about unity, the company said: “unity in belief”, “unity in who we are”, “unity in how we work”, “unity in name”.