Dior needs to spike its upcoming Travis Scott collection
Andrew Knowles, partner at SKMG, discusses the dark side of celebrity endorsements.
We’re more than aware of the power of clever celebrity endorsements, particularly in fashion. All the way from Harry Styles’ iconic work with Gucci to the original – and surely still the greatest – Jordan and Nike, celebrity endorsements and collaborations have the power to reinvigorate legacy labels and engage new audiences.
It’s not just big names either: according to Hootsuite’s recently released social trends of 2022, the smartest brands are finding new ways to build communities by partnering with the right content creators at a local level.
