Disney, LiveRamp launch integration to boost ad addressability
Data collaboration platform LiveRamp has partnered with Disney Advertising to enhance audience reach with first-party data for media buyers.
Through integration with Disney’s Audience Graph, LiveRamp seeks to create interoperability RampID (a people-based identifier), to provide buyers CTV and streaming inventory when leveraging the Authenticated Traffic Solution, which allows publishers to resolve consented user data with a RampID in real-time.
