F.Y.I.

Disney makes two senior hires

October 18, 2010 12:23

Entertainment company Walt Disney has appointed Sonia Bijelic to head up studio marketing, and Kylie Watson-Wheeler to the role of general manager of licensing.

The announcement:

(MELBOURNE: 19 MAY 2010): The Walt Disney Company in Australia today announced two leadership appointments as part of a continuing effort to enhance the consumer experience and deliver more quality, fun and innovative content to Australian consumers and families.

The appointment of Sonia Bijelic to the newly created position of Head of Studio Marketing sees an integration of all of Disney’s Studios marketing divisions encompassing theatrical, home entertainment and pay-per-view. In this role, Sonia will be responsible for all marketing activities in the new integrated structure – driving titles through the theatrical, home entertainment and pay per view windows and creating campaigns to suit the fast-pace and dynamic Studios business in Australia.

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