Disruptive forces will move into the mainstream: Kantar highlights marketing trends to watch in 2025

Kantar has released its ten key trends for marketers to pay attention to in 2025.

AI guardrails, sustainability, inclusivity, ageing demographics, live streaming, and the rise of retail media networks will all have to be understood by those hoping to ride the changing wave of marketing.

‘Marketing Trends 2025’ is backed by “extensive attitudinal and behavioural data”, according to Kantar. The report focuses on trends that represent “not just incremental changes but a fundamental shift” in how brands will connect with consumers.