Ditch ‘campaign thinking’ to succeed at content marketing, says Isentia’s Todd Wheatland

Content marketing is not driven by campaigns, but is a strategy underpinned by being “totally audience centric”, Todd Wheatland, chief advisor at Isentia Strategy and Content division – formerly King Content – has said.

Presenting at Mumbrella’s Publish Conference today, Wheatland pointed the difference between content and content marketing, describing the latter as a strategy with a business outcome.

Wheatland presenting at Mumbrella’s Publish Conference this morning.