Do no evil, but do hijack search terms

Last week Google announced it was restructuring its business and creating a new parent company Alphabet – which was welcomed by some in the industry.

But the restructure was not good news for small business Alphabet Signs in Pennsylvania, Dr Mumbo’s go-to source of changeable building, sidewalk and portable signs in the tri-state area.

How does he know this? Well the good folks at Alphabet Signs used the power of presumably Google to contact him to complain about the impact Google’s latest move is having on their search traffic. 

Sean Masters, IT manager for Alphabet Signs, wrote: “Since Monday’s announcement, Google has been taking our traffic and racking up our Google Adwords bill with people searching for their new name.”