Do you know how you want your customers to feel? It’s harder than you think
Richard Woof argues that when it comes to understanding our customer’s emotional response to a product, it’s essential to consult your gut.
It’s a common question on most agency brief templates: “What do we want our audience to think, feel and do?”
Eleven fairly harmless words. A sentence rooted in marketing common sense that, no doubt, all would agree on being essential to a good brief. Yet it’s a difficult question to answer.
I mean, really answer.
Or, in the case of banks, super, insurance etc, we what we want them to un-feel.