Doctor orders elderly couple to ‘pork more often’ in Australia Pork campaign
An elderly couple in the doctors waiting room have been told to “pork more often” following a regular check up in a campaign for Australia Pork.
Created by Noble Brands Worldwide the campaign, which was designed to spark controversy, is an extension of the brand’s “pork” ads using the word “pork” as an innuendo.
This campaign is such a disappointment. It’s not the double entendre that’s the issue. It’s the ridiculous and hackneyed premise: ‘Old people are dumb dumbs’. The puerility is so startling – I am guessing the copywriters are in Year 10. How’s that for a bit of age bias?
Agreed. The copy and photography for the PorkStars print ads are just as clunky. Example: a recent full page ad in Gourmet Traveller. “For these fun-loving chefs, the kitchen is their playground and Australian Pork is their favourite toy” – accompanied by a gormless photo of 10 chefs standing in a kids playground squinting into the sun.
*Cringe*
“‘Old people are dumb dumbs” is not the premise, dumb dumb.
The premise is “Old people still love to root”.
@qt3.14
who’s the dumb dumb??
What do you think I meant by ‘double entendre’ (i.e. my reference to the lame ‘root’ joke (what you reverently call ‘premise’).
@qt3.14
Read @cliches comment again. Do you know what ‘Double Entendre’ means? Pork means root, they get it and reference it!
Ah… the old “Benny Hill #23”.
But hang on a minute… wasn’t BH#23 just on air, like, a minute ago?
https://www.coloribus.com/adsarchive/tv-commercials/iselect-deaf-man-21600310/
FYI: You only get to use BH#23 once in your career, and then you’re done. So… Monty, Greg & Colin: consider this your Yellow Card.
Are you living in 1980?
Pork as a double entendre is no longer risky or controversial.
However, your patronising offensive portrayal of old people is sad and destructive.
Wish advertisers knew the harm they can do.
I have never known a doctor to recommend eating meat? ‘Roughage’ perhaps. Strange ad?