Does women’s sport advertising need to stop trying so hard?
There’s heaps of exciting new work coming out in celebration of the FIFA Women’s World Cup, but Shadi Sarreshtehdarzadeh, strategy director at 72andSunny ANZ, wonders if the temporary buzz masks a serious problem.
With the FIFA Women’s World Cup kicking off today, we’ll see an influx of advertising featuring women’s football. Amazing.
Sports advertising is the best. It’s full of emotion and it speaks to us on a real human level. It’s epic. But when it comes to advertising women’s sport, it feels like we’ve been so focused on the inequality, that we’re not treating women’s football equally.
