Does your brand stand out from the crowd?
Clients aren’t all the same, so why do some agencies try to fit the same strategies and methodologies to different clients instead of working on differentiation? Matt Kemsley discusses in this guest post.
Most people are familiar with Where’s Wally? Where’s Wally is a series of children’s books created in 1986 by the English illustrator, Martin Hanford.
Wikipedia says: ‘Readers are challenged to find a character named Wally hidden in the group. Wally’s distinctive red-and-white striped shirt, bobble hat, and glasses make him slightly easier to recognise.
Anyone with kids has bought one of these books, hoping for a few hours of quiet time on a wet Sunday afternoon, only to find themselves cursing the aforementioned Wally while searching for him within each amazing illustration.
Pic: Twitter @whereswally
