Making Advertising Great Again
In this guest post, Darren Fishman breaks down the 8 ‘tremendous, tremendous’ things marketers can learn from Donald Trump.
Throughout his career Donald Trump has been an unrelenting self-promoter. Since the time young Don took over his father’s property developing company, his eponymous ‘Trump’ brand has extended across more categories than you can point a comb at.
There’s been Trump Tower, Trump Hotels, Trump Casino, Trump Winery, Trump Shuttle, Trump National Golf Club, Trump University, Trump Vodka, even Trump Steaks – and he’s hoping to brand the presidency of the United States next with ‘President Trump’.
His approach has certainly proved polarising, but whether you love him or hate him, his profile is, shall we say… ‘huuuuuuge!’ From winning the Republican nomination to taking the contest right up to Hilary Clinton, his campaigns have seen him sweep all before him – against the tide of opinion from the so called political experts.
Good analysis, but if he doesn’t win, there’s nothing for advertisers to learn form Trump. All the things above – repetition in particular– appeal to a minority and bug the crap out of the majority. All these strategies are flawed, because they come at a cost — over 50% of your market hate your brand for irritating them. Unless you’re selling guns or flags of course.
Sorry, but the only thing one can learn from DT is that broad education and democracy have failed – independently of who wins the election we all have lost already because a disgusting person like Trump has actually been able to get so many opportunities to spread his dangerous views.
There is nothing to learn from him. We should not even try. That would be like “what we can learn from Hitler” (seriously, Trump’s statements are not much different – just replace ‘jews’ with ‘mexicans’ etc).
@Nothing2LearnFromTrump
I think you may have missed the gist of the article. It’s a not trying to encourage you to vote for the man, but simply an analysis of the possible reasons why he has resonated. It may answer how “a disgusting person like Trump” (as you put it) has managed to capture the imagination of so many Americans. As for your Hitler reference, he was another – even though you don’t like him – who was a master of public speaking and propaganda.
Nice analogy and interesting insight Mr. Fishman. Unfortunately l suspect some will focus on Donald Trump the man rather than lesson ‘Trump Brand’ offers… which is infact point of article. Good read.