Is Weight Watchers really the biggest loser after its light bulb blunder?
While Weight Watchers has pulled any ad spend around its new Black offering following a light bulb stunt, Simon Canning argues the controversial sex-based campaign has probably inadvertently already achieved for the company.
Weight Watchers hit the headlines this week for all the wrong reasons, suffering a social media backlash accusing it of fat shaming after sending several female journalists light bulbs which might help improve their sex lives.
What could have been a bold and engaging campaign dealing with body image issues and the impact it has on the sex lives of thousands of people, instead looked to have turned into a ham-fisted attempt to grab some free column inches that led to the downfall of the campaign before it had even begun.
But is it actually a failure for Weight Watchers?
Nice analogy and interesting insight Mr. Fishman. Unfortunately l suspect some will focus on Donald Trump the man rather than lesson ‘Trump Brand’ offers… which is infact point of article. Good read.