Domain launches new spring campaign via DDB Sydney to ‘win Saturday’

Property marketplace, Domain has launched a national integrated campaign ahead of Spring, urging consumers to see Saturday as ‘game day’.

The campaign, via DDB Sydney, comes after Domain said it saw a “record-breaking year“, with print and digital audience up to 9.4 million, an almost two million year-on-year rise. Domain is 60% owned by Nine Entertainment Co.

Domain’s new campaign positions itself as the place prospective buyers, sellers and those interested in the property market can go to set themselves up with the information to get an edge on the competition and ‘win Saturdays’.

Director of consumer marketing at Domain, Emily Murren, said: “Our new campaign celebrates the obsession Australians have with property throughout the week and on Saturday – game day. After surveying 1,000 Australians’ motivations within the ever-changing context of the property market, it was evident having an edge over other buyers was really important in such competitive conditions, driven by soaring buyer demand.”