Domain releases comedy content series poking fun at Australian property market
Fairfax’s real estate portal and content platform Domain has created a six-part comedy content series, sponsored by home loan lender ME, centred around the current challenges of the property market.
The “tongue-in-cheek peek inside the often daunting world of Australian property” was produced by Engine Room Productions after Domain and ME put out a brief seeking close collaboration with Domain’s editorial team to “package up a light-hearted content series that explores all of the key considerations for homeowners in each Australian capital city, pitting them up against each other in a fun and engaging way,” according to a statement.
Katie Harper, content and brand partnerships manager at Domain said the ‘States BBQ’ series succeeded at both promoting the partnership with ME and capturing the nuances of Australia’s relationship with property.
https://www.youtube.com/watch?v=LwQQlrKNpVc&t=3s
Love this!
If you’re going to do it you should make them funny or entertaining. It’s really tough but worth the effort to at least try.
Content can be anything from filler to entertainment.
Content treated as content is just filler and filler never gets seen.
Clearly Hi missed the part of the post that said it had been viewed 190,000 times on the website and across their social channels.
Excellent content marketing. Well done to all involved. Great to see something poking fun at all the states rather than just Sydney navel gazing.
NB: I have nothing to do with Domain or Engine Room