Domino’s addresses number one complaint about its pizzas in latest campaign

Domino’s has introduced DOM Pizza Checker, a scanner designed to improve the quality and consistency of its pizza.

According to Domino’s CEO Nick Knight, DOM uses artificial intelligence to “recognise, analyse and grade pizzas based on pizza type, correct toppings and even distribution.”

In the new ad Domino’s admits that its number one complaint is ‘My pizza doesn’t look like it should’, which led to the creation of DOM.

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