Domino’s apologises for bombarding customers with deals via It’s Friday

Domino’s has apologised to its customers in Australia and New Zealand for “bombarding people with deals” in the latest campaign from It’s Friday.

The new work is the latest stunt taken out by the pizza franchise, after it dipped its toes into the realms of burger delivery in August.

Based on the insight that customers were finding it hard to keep track of deals on paper vouchers, emails and texts, Domino’s, in partnership with It’s Friday, has developed a new money saving innovation that claims to resolve this experience, making it easier for customers to save, store and redeems Domino’s deals.