Domino’s declares war on delivery charges with an army of employees

Domino’s has declared war on delivery costs with a Braveheart-inspired campaign.

The TVC shows Domino’s delivery people, e-bike riders and two Pepperoni Pete mascots gathered like an army. When one calls “Charge” another corrects her, saying that it’s actually “No charge”.

The campaign’s promotion applies to any large pizza priced at $15, with no minimum spend required.

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