Don’t panic: Facebook’s new ‘clear history’ tool won’t spell doom for digital marketers
As Facebook trials its new ‘clear history’ tool in a few select countries, King Kong’s Sabri Suby considers what the social media giant’s new privacy-friendly direction will mean for digital marketers and advertisers.
As he begins to mop up the PR disaster that is his company’s various privacy scandals, Mark Zuckerberg’s new war cry is privacy. Facebook’s latest ‘clear history’ tool is something he’s been promising for a while, and it’s finally here.
At the moment, Off-Facebook Activity is only accessible to people in Ireland, South Korea and Spain, but Facebook swears it will be rolling out everywhere “over the coming months”. But Australian marketers shouldn’t run scared.
The loophole
Off-Facebook Activity lets users see which apps and websites are sending information about their activity to Facebook. But the more explosive news for digital marketers is that the new feature lets users clear this information from their account, and opt-out from any future tracking.
Nobody’s worried because it doesn’t actually do anything.