Doritos aims for Superbowl magic to rub off on Australia
Snack brand Doritos is aiming to repeat the success of its acclaimed US user generated content campaign in Australia.
The chip company is regularly cited as having created one of the few truly successful efforts to engage the public in making advertising for the brand when it offered the chance to have the best work showcased during the 2007 Superbowl and win a million dollars.
Two years on, the company is attempting to do the same in Australia – offering $20,000 in prize money plus having the ad aired on TV.
The campaign is being organised by Clemenger BBDO, with publicity carried out by sister agency Porter Novelli.
Great idea from Goodby Silverstein & Partners for Doritos in the US
Seems wierd that all of the videos on youtube are from three weeks ago – the start of the campaign – as if these videos were pre-made and ready to go if the campaign just launched “over the weekend” as you note above in the article. sounds like shennanigans or another witchery? hmm
I was also thinking that they seemed agency generated to ‘get the ball rolling’.
Where did they get the end supers from?
That is funny Samboy are doing the same thing!
@Anonymous #1: Yep it was a hugely successful campaign in the US, and also went really well in the UK (with AMV BBDO), hence Mumbrella has only credited Clemenger BBDO with organising the campaign, not creating it.
@Anonymous #2 and @Andre: We organised a run-in promotion over the last couple months before we launched this broader public one. This was a competition targeted specifically at budding filmmakers, with the prize including the screening of their ad at Tropfest last weekend. These entries are still in the running for the main prize, so we kept them up in their original YouTube location. And no, none of them are from anyone related to the agency (we did write the TVC’s promoting the competition though!). No shenanigans here, sorry.
Sorry. I am a dissenter. Me no likee that we do the same thing 3 years after it first hit. Where is the Australian ingenuity??
And Nic, are there any more ads besides that “dorito” (as opposed to “doritos”) one?