Influencers don Valentine’s Day jumpers for Doritos campaign
Doritos and PHD have launched limited edition couples jumpers to promote its ‘Doritos Collide’ packets.
The Valentine’s Day campaign will see PHD, Doritos and Pedestrian launch an online store which will sell a jumper made for two people.
Celebrity influencers Lee Elliott and Georgia Love from The Bachelorette and Tindafella Jarrod Allen and Maddison Bonner have been engaged to model the jumpers and re-enact famous celebrity images.
This is terrible on so many levels. One of those concepts that may sound ok on paper but fails miserably in execution.
Is getting people to connect with brands still a thing in 2018?
They say junk food can give you cancer – I just didn’t know until now it was via “couples jumpers.”
This is what happens when professionals are removed.
This is abhorrent on every level.
This deserves all the ridcule it receives.
They’ll have to do better than this to get past the ‘Doritos for ladies’ fiasco.
Brilliant campaign and well done to all involved!
Guaranteed to grab media attention due to its Ridiculousness and hilarious concept..
right on brand for Doritos.
well done PHD.
Interesting to observe pedestrian.tv not write about the #ladydorito debacle which is exactly the kind of story they love to cover.